Women and children. This trick usually works, but I fear that one day someone will actually count the steps - actually, someone already did.
Idea by The Queen of F*****g Everything. Thank you.
[Title: Walking with women]
Female: Are we there yet?
Male: Yeah, just around that corner.
Female: You also said that before the last corner!
Male: Yeah, but this time it's just 50 metres more.
Female: [counts] ..48..49..50! Now you have to carry me the rest of the way!